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Birds of a Feather May Be Turkeys
Birds of a feather do flock together. It's true. Given a choice, most of us will seek out people who think like we do, people with whom we feel comfortable, those we won't quarrel with. Visit any company cafeteria and you will notice that the...
Can You Really Make A Fortune Off Of Reprint Rights?
Visit Ebay or any of ten thousand other websites and you'll see people offering reprint rights everywhere. They all tell you that with their great reprint rights you'll be in business instantly with "your own product" and that you get to keep...
How to Identify a Problem Solver
As an executive recruiter, I interview a lot of people. And while most candidates find a way to look good on paper, their resumes don't always reveal how good of a problem solver they are. Yet all of my clients want to hire problem solvers -...
JV and Grow Rich
To illustrate the concept of arranging simple joint ventures that can lead to exciting new business opportunites, I am including a short story and correspondence that led me down a grand path to a very successful deal that involves one of the...
Selling Your Web Site? Get A Lawyer!
The ultimate dream of many online entrepreneurs is to build a
successful web site and then sell it for thousands, perhaps
millions of dollars. Example: Sergey Brin and Larry Page, the
original creators of google.com probably had no idea they...
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7 Lean Marketing Laws For The Inspired Entrepreneur Who Wants More Success By Doing & Spending Less
The following laws will provide guidance on how to act,
think and work in a lean way. You can apply these laws to
all areas of your life, work and business to get bigger
results from the time you invest.
1. Multiple Rewards
Aim to be rewarded multiple times for a single effort. Money
can be recovered but time cannot. Time gets spent. You can't
put it in a bank and you can't earn more of it. Wherever
possible, you should look for ways to get paid/rewarded
multiple times for each hour you invest. You will never
be truly independent if your income comes from your own
time and labour so package your knowledge as a product.
Once you have aproduct you can sell your packaged
time again and again.
2. Mistakes Are Gifts
Mistakes are nothing more than "Learning Opportunities".
The best way to learn more and grow more is to make more
mistakes. Mistakes are unavoidable when you're learning so
adopt a ready, fire, aim approach to decisions and learn as
you take action. If it doesn't work you can easily make
another
decision to put things right again.
3. Know When To Stop
Be prepared to stop what you're doing. Take stock and try
something different. Don't let pride, fear of ridicule or
ego get in the way of good judgement. When a mission is
over, learn from it and move on.
4. Use Your Levers
Do the little things
that make the biggest difference.
Aim for maximum impact with minimum effort. Focus will help
but there are other forms of leverage too. Here are just
two.
OPT - Other People's Time. Don't be afraid to ask for help.
You don't have to do it all yourself. Use your network. Ask
and you shall receive. Give and you shall get.
Recycle - Learn to recognise value in everything you do.
Turn your ezine into a book and sell it. Write your words
of wisdom down and share them.
5. Don't Be Busy - Be Effective
Don't waste your hours simply being "busy". Being busy does
not cause you to be wealthy. So don't be busy - be
effective.
Remember the 80:20 rule. Typically 20 per cent of the things
you do will be responsible for 80 per cent of the results
you get. So focus on the 20 per cent that gets the result.
6. Always Look For The Easy Route
If there's an easy way to do something and a hard way - take
the easy way first. I call this "inspired laziness"
7. Measure Progress By What You Reap
The only truth is the result. Doing lots of things is not
the same as achieving lots of things. Measure progress by
your outcomes not your inputs.
About the Author
4 Out Of 5 Small Businesses Go Bust
Inside 5 Years! Finally - A Guaranteed
Way To Make Sure You're Not One Of Them...
http://www.leanmarketing.co.uk/toolbooks
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